Menù principale
B018747 - MULTIMEDIA SCRIPT STRATEGIES AND TECHNIQUES
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2017-18
Coorte 2017 - Second Cycle Degree in THEORIES OF COMMUNICATION
Course year
First year - First Semester
Belonging Department
Humanities (DILEF)
Course Type
Single education field course
Scientific Area
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Credits
6
Teaching Hours
36
Teaching Term
18/09/2017 ⇒ 20/12/2017
Attendance required
Yes
Type of Evaluation
Final Grade
Course Content
show
Course program
show
Lectureship
Teaching Language
Italian
Course Content
During the course students will learn how to create and to design communication strategies according to the generative communication paradigm. Students will be able to work with a knowledge management system. Workshops will be organized in order to give students the opportunity to know the projects developed by the Center for Generative Communication, directed by prof. Luca Toschi
Suggested readings (Search our library's catalogue)
Material distributed in class
Will be an integral part of the bibliography handouts that will be built by the teacher during the course, with the collaboration of the teacher
For those not attending integrate with:
An elaborate to be discussed with the teacher
Will be an integral part of the bibliography handouts that will be built by the teacher during the course, with the collaboration of the teacher
For those not attending integrate with:
An elaborate to be discussed with the teacher
Learning Objectives
The main aim is to provide studenst the skills they need to develop a communication strategy and experience a knowledge management environment.
Prerequisites
None
Teaching Methods
Lectures and project work
Further information
None
Type of Assessment
Oral examination where the knowledge and skills acquired during the lessons will be verified, especially through the presentation of the results achieved through the exercise, the result of class work and home throughout the course.
Course program
This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).