Menù principale
B018747 - MULTIMEDIA SCRIPT STRATEGIES AND TECHNIQUES
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2016-17
Coorte 2016 - Second Cycle Degree in THEORIES OF COMMUNICATION
Course year
First year - First Semester
Belonging Department
Humanities (DILEF)
Course Type
Single education field course
Scientific Area
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Credits
6
Teaching Hours
36
Teaching Term
19/09/2016 ⇒ 22/12/2016
Attendance required
No
Type of Evaluation
Final Grade
Course Content
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Course program
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Lectureship
Teaching Language
italian
Course Content
This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents). Students will be able to work with a knowledge management system
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents). Students will be able to work with a knowledge management system
Suggested readings (Search our library's catalogue)
Material distributed in class
Will be an integral part of the bibliography handouts that will be built by the teacher during the course, with the collaboration of the teacher
For those not attending integrate with:
An elaborate to be discussed with the teacher
Will be an integral part of the bibliography handouts that will be built by the teacher during the course, with the collaboration of the teacher
For those not attending integrate with:
An elaborate to be discussed with the teacher
Learning Objectives
Knowledge: identification and organization of layered contents
Skills: writing projects to develop
Skills: writing projects to develop
Prerequisites
None
Teaching Methods
Lectures
Further information
None
Type of Assessment
Oral examination
Course program
This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).