This course introduces to the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity,
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).
- Toschi L. et alii, Le Realtà aumentate,Milano, Apogeo, 2011.
- Pellicelli G., Strategie d'impresa,Milano, EGEA, 2010
Information on other material will be given during the course.