This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).
Material distributed in class
Will be an integral part of the bibliography handouts that will be built by the teacher during the course, with the collaboration of the teacher
For those not attending integrate with:
An elaborate to be discussed with the teacher
Learning Objectives
Knowledge: identification and organization of layered contents
Skills: writing projects to develop
Prerequisites
None
Teaching Methods
Lectures
Further information
None
Type of Assessment
Oral examination
Course program
This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).