This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).
• Communication Strategies Lab, Realtà aumentate. Esperienze, strategie e contenuti per l’Augmented Reality, Milano, Apogeo, 2012
• Anichini A. (a cura di), Digital writing: teoria e tecnica, Milano, Apogeo, 2013
Per i non frequentanti integrare con:
• Un elaborato da concordare con il docente
Learning Objectives
Knowledge: identification and organization of layered contents
Skills: writing projects to develop communication products
Prerequisites
None
Teaching Methods
Lectures
Further information
None
Type of Assessment
Oral exam
Course program
This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).