B018673 - WORKSHOP: TELEVISION AND DIGITAL MEDIA

Italian

Is it really over the age of traditional television? Will the Digital terrestrial television bring new life for tv or they will decide for ever end? tv on the web: a reality for all? or even a phenomenon for a few? We will try to answer these questions by analyzing the situation in Italy, with the aim of providing the critical tools for a thorough knowledge of the matter.

T. Tessarolo, Net Tv, Apogeo, Milano, 2007
M.Sandrelli, L'avvento del digitale e la televisione al futuro, Mauro Pagliai, Firenze, 2011

Knowledge of the world of television, its language, the radical and fundamental transformation that is going through. Provide the basic tools to move the first steps in the industry.

Each lesson consists of a theoretical and a practical part through exercises.

The DTT and its consequences. Tv on the web, with particular attention to the phenomenon of microweb tv (birth, functions, perspectives). The local news at the time of digital. Effects of digitization on the advertising market. Evolution of language television in relation to technological change. From spectators to prosumer. A television program: design, production, playout