B015636 - THEORY AND TECHNIQUES OF GENERATIVE COMMUNICATION

Italian

The course discusses the concept of generative communication, deepening in particular theories and practices of communication strategies.

- Toschi L., La comunicazione generativa, Milano, Apogeo, 2011
- Ricciardi M., La comunicazione. Maestri e paradigmi, Roma-Bari, Laterza, 2010
- Anichini A., Il testo digitale. Leggere e scrivere nell’epoca dei nuovi media,Milano, Apogeo, 2010 o Pellicelli G., Strategie d'impresa, Milano, EGEA, 2005

Students will gain skills on:
1. the methodology to design communicative contents in a generative way;
2. the practices related to the interactive, multimedia production with particular attention to the way in which individuals interact with texts and grammars.

Lecture

Oral examination